Michelle Heath

Vice President, Marketing

Michelle Heath is an accomplished marketing executive with a passion for delivering unique brand experiences. She has spent over fifteen years building high-performance teams, driving user acquisition and retention programs, and spearheading marketing innovation.

In 2002, Michelle joined BrownCo, J.P. Morgan Chase's retail brokerage division, to run the online channel. She spent four years championing business turn-around and, as a member of the executive team, was responsible for the $1.6B E*TRADE Financial acquisition in 2005. She stayed on with E*TRADE and led the successful multi-channel conversion of 200,000 accounts. She was also charged with incubating new approaches to E*TRADE's online acquisition efforts and maximizing cross-sell and customer loyalty programs.

Michelle started her career in financial services and built marketing and product expertise at Fidelity Investments. Her focus on execution quality, combined with her ability to lead teams, propelled her into a variety of executive positions. In 1996, she joined Manulife Financial and led the U.S. marketing team. In 1999, she re-joined Fidelity's institutional business and established their interactive marketing practice.

Michelle has a Bachelor's Degree in Marketing from Boston University School of Management. She is a frequent industry speaker and has participated in both strategic advisor and formal board positions.