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Understanding what makes each visitor unique starts with a MatchKey.
Remember Julie? She has a MatchKey and brings it with her to the different websites she visits. Her MatchKey knows a lot about what she likes – her love for Sundance, 80s punk and eco-friendly blogs, to name just a few – but nothing about her identity. So, here’s how it works. See those colorful number-filled boxes over there? As Julie interacts with different types of content, her MatchKey captures her preferences as a series of scores across a variety of media groups and attributes. When Julie arrives at your website with her MatchKey, she is ready to share a deep understanding of her personal interests and tastes, helping you give her what she wants.
As a MatchKey Certified Partner, you understand each visitor and give them what they want – all while protecting their privacy. You have the power to start serving recommendations for each unique one-of-a-kind visitor. Let the understanding begin.
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